Mission
Develop or improve existing organizational branding, search engine rankings, social media presence, thought leadership and sales lead generation.
Combine right-brain creativity with left-brain reasoning to mesh comprehensive, progressive content and digital marketing efforts.
Philosophy
Marketing has changed. It’s not about selling anymore, it’s about providing value. If you offer something of real value, your customers will come to you.
Done well, content marketing builds your brand, attracts customers to your website and increases your sales.
Why Kodkod
Content marketing is a jungle canopy with intertwining branches in all directions. Blogs, social media, personas, editorial calendars, analytics and much more. You need to be nimble and thoughtful to spread your message well.
In the rainforests of Chile and Argentina, kodkods spend a lot of their time in the trees. At around five pounds, they’re small—the smallest cats in the Americas. But they’re amazing climbers.
Charlie Smith
Beyond my content marketing/copywriting/journalist nerd stuff, I have probably too many hobbies including the mountains in general, snowboarding, trail running, road and mountain biking, basketball, soccer, bass guitar, reading, writing, the couch and Netflix.
But family, friends and pets above all.
Journalism Awards:
New England Press Association, 2006
3rd Place, Health Reporting
Maine Press Association, 2006-2007
1st Place, News Story
1st Place, Spot News Story
1st Place, Freedom of Information Story
2nd Place, Investigative Report
2nd place, Continuing Story
2nd Place, Analysis Story